mbanews:Pars Hayat has made a foray into Iran’s market of household cleaning products with a new brand dubbed Test Homecare. To promote its products the company has enlisted the expertise of dnaunion subsidiary AdOne.
The company has launched an extensive advertising campaign. In a talk Kaveh Namvar, the brand’s manager has discussed plans of Test Homecare.
Namvar says that Pars Hayat has been operating in dozens of countries around the globe. Test Homecare is one of the company’s brands. The firm has been offering products under the brand name Test in Turkey. “Managers at the firm have decided to start offering products under the brand in Iran as well,” he added.
The company offers a wide range of products including laundry detergent, dish liquid, cloth Softener, and bleach.
Namvar says the Test Homecare factory was established with a €40 million investment over two years. The factory was inaugurated by Vice President Eshaq Jahangiri in 2019.
According to the brand’s manager, the company has vastly invested in research and development. “Our products have been developed in line with Iranian customers’ needs.”
The firm has also carried out extensive surveys to determine whether its products meet the needs and preferences of Iranian consumers.
“We have a competitive edge and believe that over time Test Homecare will become the leading brand in Iran’s market of household cleaning products,” Namvar says.
He also noted that the company is expanding its distribution network and Test Homecare products will soon be available throughout the Iranian market.
In addition to setting up billboards throughout Iran, the company has tapped the potentials of social media platforms and digital advertisement.
The brand’s ambassador is Iranian actress Elham Hamidi. She was picked after extensive deliberation and research. “Several surveys and fox groups were held to find the right person to represent tout brand,” Namvar says.
He concluded his comments by praising AdOne for its effective strategies and professional team.