mbanews:The dnaunion unveiled its most recent reporting platform in the field of planning and evaluation of outdoor advertising effectiveness, ΩHM, during a ceremony attended by marketing experts from various companies.The company also introduced three other new products, namely Ad*Vantage, Hiperad and INFLUMETTER and announced it has upgraded four other including Ad*x، X*Trim، MA*X، X*POS using business intelligence (BI) technology.These products were developed and upgraded in collaboration with emrc and AAV Innovation Center, both subsidiaries of dnaunion.Speaking at the ceremony, representative of emrc and AAV Innovation Center Alireza Iranmanesh said that dnaunion has always aimed at elevating the planning performance of business advertising media and has made the aforementioned products available to enterprises for them to be able to create better strategies for themselves.“The management of outdoor or out-of-home advertising campaigns is among the main concerns of businesses. They constantly try to evaluate the effectiveness of their campaigns. This is where ΩHM comes into the picture.”Using ΩHM, he went on to say, helps businesses track and evaluate their rivals’ performance on top of their own. This online platform enables enterprises to see how much their billboards have been viewed as in the number of viewers and cost-per-view of a billboard.This platform, Iranmanesh added, helps businesses carry out the process online and in an efficient way. This process includes planning, gaining information on the accessibility of outdoor advertising spaces and purchasing of advertising media.“Nowadays, digital campaigns are very much popular with businesses and they strive to elevate their performance in that department. Ad*Vantage is another online platform that not only assists businesses in planning and optimizing their digital campaigns but informs them also, of the results and outcomes of the campaigns they run. In fact, the platform delivers reports which are, to a much greater extent, organized, inclusive and relevant.”Hiperad complements Ad*Vantage in facilitating the cooperation with different ad networks. It is an easy-to-use, highly efficient platform for reserving, purchasing and running digital campaigns.Iranmanesh believes choosing the right influencer for a digital campaign to be vital and a great concern of different businesses.“Well, we’re more than happy to announce our INFLUMETTER platform can wipe that concern right off your mind. The platform gathers all you need to know about Iranian influencers, their field of activity and latest projects. Being up-to-date with the most recent activities influencers have taken part in, can be a significant help in planning advertising campaigns.”Representative of emrc and AAV Innovation Center continued to say that X*Trim, MA*X, Ad*x and X*POS, the other tools offered by dnaunion, have been available for some time now.“We have updated and upgraded them all. X*Trim helps businesses make better plans for their TV commercials. Using X*Trim enterprises can be informed of the number of times their TVC has been viewed. It tells them about the lifestyles and habits of their viewers. MA*X too helps determine the effectiveness of a TVC and tells businesses how much of their goals, as well as those of their rivals have been achieved.”According to Iranmanesh Ad*x lets businesses know how their rivals have been progressing in their TV advertising activities and how much they have spent on these projects. It also provides statistics on the share of various products in different television programs.Last but not least, he said, is X*POS which provides reports that are more concise as well as accurate on different aspects of the retail market such as market shares, good distribution, etc. He concluded, “We hope that the four products offered to businesses by dnaunion
