mbanews:Media-Sources, a subsidiary of dnaunion, has assisted SunStar in media buying. The Iranian producer have been trying to expand its advertising campaign throughout the country.SunStar and Media-Sources engaged in a close collaboration on media buying during the first half of the current Iranian year (March-Sep 2019).Manager of SunStar’s advertising department Pouria Ghaffari said that the company enjoyed the collaboration.“In choosing its advertising strategy and to start media buying, SunStar was looking to collaborate with a reputed company. Media-Sources was highly professional in planning and carrying out our projects over the period.”Ghaffari added that monitoring and buying media in the provinces is an important and challenging task. Therefore, after consulting our colleagues in these provinces and making inquiries, we decided to start our cooperation with media-Sources, he said.“SunStar has as its aim the building of brand awareness in the minds of consumers. I believe this was fulfilled through the collaboration of our two companies. Selecting the right geographical region for running a campaign is of utter importance and Media-Sources chose just the right media for the geographical settings SunStar had in mind.”
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