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TV Commercials: 67 percent Growth

mbanews:The number of TV commercials aired in Iran observed a 67% year-on-year surge during the first month of the current Iranian calendar year that started in March.A dnaunion subsidiary, emrc has conducted a survey focused on TV commercials broadcasted during the one month period starting on March 19. The findings indicate that all service and sales categories, with the exception of communications, recorded growth in terms of the number of TVCs aired in Iran.During the period, the number of communication services TV commercials plunged by 22% compared to a year earlier.The services sector (excluding financial services) observed the highest growth rate recording a 214% YOY jump in the first month of the current Iranians fiscal year.According to data gathered by the emrc, 66,567 commercials were televised by IRIB1, IRIB2, IRIB3, IRIB4, IRIB5, IRIB News, iFilm, IRIB Namayesh during the one month period.Foods and beverages with 36,928 TVCs had a 56% share of the total TV commercials aired during the period. The category had a 57% share of the total money spent by Iranian businesses on TVCs based on official tariffs. Furthermore, in terms of the total length of TVCs aired, foods and beverages had a 45% share of the total ads broadcasted during the period.TV commercials that promoted more than one food product had the largest share of the total ads aired during the period. The category was followed by TVCs about juices, eggs, educational products, sauces, noodles, tea, shoes, cakes and cookies, and cheese. These ten categories together had a 47% share of the total number of ads aired during the period. They also claimed a 47% share of the total length of ads broadcasted and 37% of money spent on TVCs by Iranian businesses based on official tariffs.Using TV commercials is Iranian businesses medium of choice for promoting their products. 10 brands had the largest share of TVCs aired during the one month period, namely Telavang, Tabiat, Alis, Delpazir, Gaj, Riva, Chabok Shoes, Mahzad, Lucky, and Tabarok.The 10 brands had a 42% share of the total TVCs aired during the period in terms of numbers. They also claimed a 47% share of the total length of ads aired. In terms of total money spent by Iranian businesses on TVCs based on official tariffs, the 10 brands had a 23% share.During the first month of the Iranian calendar year, the number of Tabiat TVCs aired had surged by 44 times compared to a year earlier. Alis was the only brand that had slashed the number of TVCs it produced.TV commercials promoting Mahzad and Chabok Shoes were the longest ads broadcasted during the period. The TVCs’ lengths were respectively 81 and 76 seconds.By offering market research services and publishing detailed reports the emrc helps Iranian businesses feel the market’s pulse and establish strategies that would enable them to curb overhead costs and boost their market share.

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