mbaNEWS: Despite the presence of collapsing and unsuccessful economies, in the field of sales and profit making Apple has registered a record and did not need Black Friday auction to compete in the Christmas holiday season. Four different skills have prepared the ground for not participation in the winter auction.According to cNet website, with a profit of $1.670 billion in 2008, Apple experienced the best fiscal year from the beginning up to that time, and the revenue of the company per share is $1.82. This pleasant happening was accompanied by the sales record of Mac and iPhone.When other companies are struggling with the economic hurricane, how could Apple set a record in the field of the sales of some of the most expensive mobile phones and computers present in the market? Why people are willing to put aside their other mobile phones in order to have the iPhone smartphone? Dell even was not able to reach the average of the expectations of the analysts and approach to Apple.Part of the answer to this question lies in the packaging of the product.When you buy one of the products of Apple, its very special packaging with its high quality gives you the feeling that you have bought a very special product. When you first open the new MacBook box, it is as if a gift from an American luxury retailer has been sent to you. With the opening of a HP box, nothing special is waiting for you. In fact you see the instructions that are appealing to a 5-year-old child, or it looks like the unpredictable graphics that you see behind the seats of the plane. Becoming familiar with how to put the battery inside the mobile phone is not a difficult task.Part of the answer lies in the product marketing approach.By visiting www.apple.com from a personal computer, you will see a page that really promotes the new iMac. Seeing the site page in a Mac computer, you will see a new page that advertises the use of new accessories. This is clever marketing. By visiting www.dell.com you will see a monitor that first you need to find out whether it is suitable for a home or an office, and if it is an important issue, are their prices different from each other? The home page of Apple is simple and easy to navigate. At the company’s homepage, the focus has been put on the “champion”. All Apple products have this characteristic. The process of reviewing them is being modified, and the high-end sales of the rest of the accessories will leave you with no choice but to fill out the cart with additional supplies worth around $300, which in continuation you will need to have them all. All in all, this move is considered to be an excellent, full-fledged marketing.Part of the answer lies in their trusted brand.Apple spends years to build a brand. A brand you can trust, is trustworthy and its products will last. Apple is the only company that has chosen manufacture of hardware and software together in one place as a better option. This means you need to click and drag an icon to install the software or new apps and do not need to search for a driver program on the Internet.Part of the answer lies in innovation.The innovative products that Apple continues to offer is an important factor in the success of the company. If your company does not change or does not offer innovation, you probably will not experience the combustion growth or profitability.Therefore, if you have all of such capacity and enjoy the ability to create an unusual demand, you really do not need to participate in an auction on days such as the “Black Friday”. Not only auction reduces the brand value, it also creates the expectation in the mind of the consumer that the only thing you have to do is patience and ultimately lowering prices. This is what the cable TV companies do at the end of each month and the automotive companies at the end of each year. You have probably heard that the best time to buy a car is “yearend sales”. Apple does not need auction unless its competition makes it to enter the game. In the world of competition, company executives and employees may not even want to lower their prices too much.mbanews.ir- Marziyeh Forutan
